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Parody Ads
Is a social media experiment that aims to understand how viral campaigns work by using organic and boosted channels specifically in Facebook.
The experiment made use of current hypes and trends to garner popularity among existing audience. The experiment was picked up by popular pages thus exceeding it's target reach by a large margin.
The experiment produced enough data to get an idea on the current social media behavior that may help further in developing future campaigns.
BANAS
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